Sniffing, chasing, and exploring - everything is new for your puppy and growing up is hard work! That's why our PURINA BETA® tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that's essential for growing puppies. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives.

Key Benefits

New improved recipe
Turkey as the no.1 ingredient & with lamb
With Natural Prebiotic, proven to help improve Digestive Health
Dual shape and size kibbles for slower chewing
Tailored nutrition for growing puppies
Also suitable for gestation and lactation and for adult toy dogs
Healthy immune system - with antioxidants to help support natural defences
Brain & vision development - with DHA that is essential for growing puppies
Healthy teeth and bones - with essential minerals and vitamins to help bone growth
Made with selected natural ingredients and with no added artificial colours, flavours and preservatives.

Product Information

BETA®: Free the Real Dog Inside

Real Dog Story
"Because Lenny is a Vizsla, he's a real Buddy, a real Velcro dog - he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog -He loves people and he is the perfect friend. He runs off for five minutes and then comes back. He's not a `single owner' dog as he's attached to the whole family. He'll even remember people he hasn't seen for a year! That's just his personality coming through." Michael, from London

Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging.
#RealDogs

The Buddy
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

The Jester
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.

The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!

The Foodie
They're not just food motivated¿ They're food obsessed! Relishing the world through their mouths.

The Chaser
They were born to move - fast! That's why they need to run, track and retrieve.

The Explorer
Every walk is the start of a new mission¿ digging, climbing, and uncovering - and probably ends with a bath!

Ingredients

Turkey Meal (16%), Wheat*, Corn*, Soya Meal, Poultry Fat, Lamb Meal (7%), Rice* (7%), Wheat Middling, Corn Gluten, Dried Beet Pulp, Digest, Minerals, Dried Chicory Root* (1%), Fish Oil, Dried Carrot* (0.07%), Dried Spinach* (0.07%), Dried Parsley* (0.07%)

*Natural ingredients

Analysis

Typical ValuesAnalytical constituents:Protein:28%Fat content:14%Crude ash:8.5%Crude fibres:2.5%DHA:0.05%Additives:Nutritional additives:IU/kg:Vit A:22 600Vit D3:1 300Vit E:105mg/kg:Ferrous sulphate monohydrate:(Fe: 93)Calcium iodate anhydrous:(I: 24)Cupric sulphate pentahydrate:(Cu: 10)Manganous sulphate monohydrate:(Mn: 7)Zinc sulphate monohydrate:(Zn: 133)Sodium selenite:(Se: 0.22)Antioxidants

Instructions

Recommended numbers of feedings are as follows:

Feed puppies under 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6 to 12 months, provide 2 daily feedings.
Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.
Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother's food should be adjusted to maintain her at an ideal body condition.
Clean, fresh water should be available at all times.
To monitor your dog's health, consult a veterinary surgeon regularly.
Introduce PURINA® BETA® gradually over 7 days.

Feeding Guide

Puppy's Age in Months /
Expected Adult Body Weight

1.5 Months

3 Months

5 Months

8 Months

12 Months

5 kg

60g

90g

75g

75g

Adult

6 kg

65g

95g

90g

90g

Adult

8 kg

75g

110g

120g

120g

Adult

10 kg

80g

120g

145g

150g

Adult

12 kg

85g

130g

160g

180g

Adult

14 kg

85g

145g

175g

210g

Adult

16 kg

90g

155g

190g

235g

Adult

18 kg

90g

165g

205g

265g

Adult

20 kg

95g

175g

215g

295g

Adult

22 kg

95g

185g

230g

320g

Adult

24 kg

100g

195g

245g

345g

Adult

25 kg

100g

200g

250g

360g